“Many people are using technology to make assistants a thing of the past. However, for those business persons in a position to do so, they may be missing a lot by going it alone,” said Branson. Unfortunately for the mere employees who may not be in a position to do so, they will have to do with the smartphones. These mere employees may however deserve their own assistant just as much as top executives do.
In a recent post, Richard Branson praised his assistant, Helen, and argued about how much she outweighed his smartphones and tablets in helping him getting through the workday. When Barrack Obama was asked if he had an iPad, he said he had an iReggie instead, Reggie Love being his personal assistant. Barrack Obama would surely not trade iReggie for an iPad and Richard Bronson Helen for his smartphone. Yet they both dared make the analogy between their personal assistants and a machine counterpart.